Notes on building software, solo.
Practical writing on automation, AI, and the studio model — what we're learning as we build a portfolio of apps with a team of one.
What building 15 apps taught me about shipping software
After building 15 apps, these are the lessons that separate AI-generated prototypes from reliable software a solo founder can genuinely ship.
Pricing your first SaaS: the mistakes solo founders make
Underpricing is twice as common as overpricing and far harder to fix. Here's the arithmetic that decides whether your business works, the five mistakes to avoid, and how to test a price properly.
Self-hosted vs cloud n8n: the real trade-offs
Self-hosted n8n is free and unlimited; Cloud is €24–60/month with hard execution caps. But the honest comparison isn't the invoice — it's what each one costs you in time, risk and 2am incidents.
Validating a SaaS idea before you write code
42% of startups fail because nobody needed the thing — but rigorous validation cuts that below 15%. Here's the signal ladder, the cheap tests worth running, and the kill criteria that save you a year.
How long does it really take to reach $10K MRR solo?
The honest answer: 12–18 months is the median for bootstrapped micro-SaaS, 6–12 if you're full-time — but only 30% of products ever pass $5K MRR at all. Here's what the data says, and what actually decides which side you land on.
Cancellation flows that don't train discount-hunters
A good cancel flow saves 15–25% of leavers, and reason-matched offers reach 30–42%. A lazy one teaches customers that threatening to cancel gets a discount. Here's how to build the first kind.
Discord vs Whop vs Skool: where paid communities actually retain
A practical comparison of the three main paid-community platforms in 2026 — real fees, eligibility, tooling and the retention dynamics nobody mentions. Which one keeps members, and which one quietly costs you the most.
Failed payments: the churn you didn't earn
20–40% of subscription churn is involuntary — customers whose cards failed, not customers who chose to leave. Here's why it happens, how much is recoverable, and how to build a dunning system that recovers it without feeling like debt collection.
The n8n workflows every solo founder should run
Seven concrete n8n workflows that replace the part-time jobs a solo founder can't hire for — onboarding, lead capture, failed-payment alerts, daily digests, support triage, repurposing and backups — plus how to build ones that don't break.
Why paid communities churn 5–10% a month — and the three causes
The average paid community loses 5–10% of members every month, and first-month churn runs 12–30%. Here's why members really leave — weak onboarding, passive drift and the value gap — and the operational fixes that keep them.
Distribution for builders who hate marketing
72% of successful indie hackers say distribution — not product — was the deciding factor. Here's how a solo founder who'd rather be building gets found anyway: the channels ranked by compounding, and the ones to skip.
Retention is the growth channel most founders ignore
Most founders obsess over acquisition. But for subscriptions, communities and creator businesses, growth compounds when more people stay. Here's why retention is a growth channel — and how we made it operational with Retain.
The portfolio model: how a solo studio runs many bets on one foundation
Betting everything on a single product is risky; building a studio of many products on one shared foundation isn't. Here's how the portfolio model works for a solo founder — and the data showing studios outperform.
Automate it or do it manually? The decision rule for solo founders
Not everything should be automated. The rule we use at York Studio: automate the repetitive, well-defined and low-stakes work — and keep the creative, ambiguous and high-stakes work human.
The solo founder's stack: the tools we use to run a software studio of one
The complete stack a solo founder needs to build, automate, and grow a portfolio of software alone — Build, Automate, AI, Observe, Distribute. The tools, the data behind them, and where to start.
How a solo founder can build like a team with AI and automation
AI and automation have collapsed the gap between one person and a small team. Here's how a solo founder ships and runs a portfolio of software without hiring — what to automate, what to keep human, and why the leverage compounds.
Monitoring n8n workflows in production: uptime, alerts and backups
n8n is powerful, but a silently broken workflow can break your business. A practical guide to monitoring, alerting and backing up n8n in production — and why 'is the server up?' is the wrong question.
Video funnels: how creators turn views into an audience they own
Views are rented attention. A video funnel converts that attention into emails, sales and bookings you actually own. Here's how video-first funnels work — and why owning the audience beats renting reach.