The archive
Earlier chapters.
York Studio has evolved. These articles and project pages are preserved as a record of earlier work. They may contain dated guidance and do not describe our current services or commitments.
AI search & discovery
Field guide / archived
AI search, AEO, GEO and LLMO: a field guide to the terms
A plain-English map of AI search, AEO, GEO, LLMO, AI SEO, and AI visibility—and where each term is useful.
2026-08-20 · PublishedResearch protocol / archivedThe AI Answer Variability Study
A null-condition study designed to measure how much AI answers move when the world being measured has not deliberately changed.
2026-08-20 · Protocol draftMethod note / archivedWhy one AI visibility score is not enough
A useful AI visibility measurement needs its evidence, sample, method, and uncertainty—not just a number that went up.
2026-08-20 · Published