Be found, understood and recommended in AI search.
I help companies understand how AI search sees their brand, improve the content and evidence those systems find, and build a practical strategy for stronger visibility.
Search is becoming an answer, a comparison, and a recommendation—not only a list of links.
York Studio helps businesses adapt.01 / The opportunity
Your next customer may ask an AI before they ever visit your website.
ChatGPT, Gemini, Perplexity, Google AI Mode, and other answer systems are influencing which brands people notice and trust. Traditional SEO still matters, but it no longer explains the whole discovery journey.
02 / Work together
Turn AI visibility into a practical growth discipline.
No vague promises of guaranteed citations. Start with what can be observed, identify what can be improved, and act on the highest-value opportunities.
AI visibility review
Find out how leading AI search systems represent, cite, compare, and recommend your brand—and where the underlying evidence is weak.
AEO strategy
Turn the findings into a practical plan across content, technical foundations, entities, authority, digital PR, and measurement.
Advisory & workshops
Give your marketing, content, SEO, and leadership teams the knowledge and operating system to respond to AI-mediated discovery.
03 / Your specialist
One accountable expert, backed by a serious research practice.
I founded York Studio to understand the shift from traditional search to AI-mediated discovery—and to help businesses respond before the playbook is settled.
My work combines SEO, AEO, original testing, and product development. Research is how I challenge assumptions and improve the advice; the purpose is to help companies make better decisions and become easier for both people and AI systems to discover.
About Kristopher and York Studio04 / The work
A clear system for an uncertain channel.
AEO is not a bag of tricks. It connects discoverability, content quality, machine-readable identity, third-party authority, and disciplined measurement.
See
Observe the answers, citations, comparisons, and omissions that matter to your market.
Understand
Trace what the systems appear to know, which sources shape the answer, and where uncertainty remains.
Improve
Strengthen the content, evidence, entities, and technical signals that help machines understand the business.
Measure
Track change with repeated observations and honest limits—not a score pretending to be certainty.
Need to know where your brand stands?
Discuss your goals05 / Product
AI visibility intelligence, built from the evidence up.
York Studio is building software to record what AI systems say, preserve the evidence, track meaningful changes, and help teams decide what to do next.
06 / Research & insight
The proof behind the practice.
Public tests, field guides, and analysis make the reasoning inspectable—and help separate durable principles from fashionable claims.
Explore the researchField map
AI search, AEO, GEO and LLMO: a field guide to the terms
A plain-English map of AI search, AEO, GEO, LLMO, AI SEO, and AI visibility—and where each term is useful.
Answer variability
The AI Answer Variability Study
A null-condition study designed to measure how much AI answers move when the world being measured has not deliberately changed.
Measurement
Why one AI visibility score is not enough
A useful AI visibility measurement needs its evidence, sample, method, and uncertainty—not just a number that went up.
The York Studio briefing
Learn AI search as the field develops.
Original tests, practical AEO guidance, and the platform changes that matter—written for people responsible for growth and discovery.
Join the briefing