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The Lab

Smaller tools and prototypes we build to test ideas in public.

Ongoing
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The Lab is where new bets begin — smaller tools and prototypes built quickly to test an idea in public.

Some graduate into full products in the portfolio. Others simply teach us something we carry into the next one. Either way, building in the open keeps the studio honest and fast.

01

Build in public

Prototypes ship early and openly, so real feedback shapes what's worth pursuing.

02

Fast, cheap bets

Small experiments keep the cost of trying an idea low and the speed of learning high.

03

A pipeline for the portfolio

The best experiments become the next funded products under the York Studio umbrella.